Ontario Mazda Dealer Of The Year

Pfaff Mazda Wins 2016 Dealer of the Year Award from DealerRater

Dealer Of the Year

The distinction is awarded to top-rated U.S. and Canadian dealerships for online customer satisfaction


London , ON 1/26/2016 – Pfaff Mazda has been awarded a 2016 DealerRater Dealer of the Year Award, an annual recognition given to the top-rated auto dealerships on DealerRater.com, according to consumer reviews. The Dealer of the Year is given to just a handful – less than .1 percent – of the more than 41,000 dealers across the U.S. and Canada.

Pfaff Mazda has received consistently high marks on the DealerRater website, making it one of the top dealerships nationwide. Online shoppers visiting Pfaff Mazda’s dealer page will find a "2016 Dealer of the Year Award winner" badge on their profile to instantly recognize it as one of the best dealerships of the year.

The Dealer of the Year Awards program was created to recognize automotive dealerships whose sales and service operations exemplify excellence. The extremely exclusive award is given to 38 U.S.- and 21 Canadian-based dealerships for being the top-rated dealership in their state/province or being the highest scoring dealership of their OEM brand.

"Congratulations to Pfaff Mazda on being named a 2016 Dealer of the Year," said DealerRater CEO Gary Tucker. "Vehicle shoppers are increasingly reliant on the Internet to research makes and models, features, specs and more. DealerRater allows them to narrow their search down to the specific dealership – and even employee –to purchase their next vehicle from due to the wealth of information that consumer reviews offer about experiences with these places and people.

"DealerRater reviews speak volumes about customer satisfaction at a dealership – Pfaff Mazda’s highly regarded sentiment has set it apart from all other dealers, and we are honored to recognize them with this distinction."

Dealer of the Year Award winners were chosen based upon their PowerScore™ ratings, which are determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2015 calendar year.

DealerRater features more than two million consumer reviews of dealerships, which are read by more than 14 million car shoppers every year.

For a full list of Dealer of the Year winners, please visit http://www.dealerrater.ca/dealers/awards/winners/doty.

About DealerRater
Founded in 2002, DealerRater is the world’s leading car dealer review website with more than two million service and sales reviews across 41,000 U.S. and Canadian dealerships, including a national network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the Web each month. By offering a product suite that allows qualified dealerships to manage reputation and achieve higher SEO rankings, DealerRater supports new lead generation by growing online presence.

DealerRater has received the Dealer Marketing Magazine Technology Leadership Award and the "Top Rated" Reputation Management Award for three consecutive years at the DrivingSales Dealer Satisfaction Awards. A recent equity investment from Great Hill Partners, a Boston-based private equity firm, has allowed DealerRater to continue with a global expansion, accelerate product innovation and evaluate strategic acquisition opportunities. For more information, visit www.DealerRater.com or call 800-266-9455.